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Sustainability & Impact
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Biodiversity and Business: Protecting Nature, Enhancing Value

Biodiversity and Business: Protecting Nature, Enhancing Value

10/29/2025
Giovanni Medeiros
Biodiversity and Business: Protecting Nature, Enhancing Value

The relationship between commerce and ecosystems is at a pivotal juncture. As companies confront global challenges—from supply chain volatility to rising stakeholder expectations—biodiversity emerges as both a critical risk and a vast opportunity.

Why Biodiversity Matters for Business

Economic systems depend intimately on the natural world. Recent analyses reveal that over $58 trillion in annual economic activity—more than half of global GDP—is moderately or highly dependent on nature and its services. From pollination to water filtration, intact ecosystems underpin key inputs across industries.

Conversely, the decline of species and habitats carries steep costs. Estimates suggest that $4–$20 trillion annual economic cost arises from biodiversity loss, threatening everything from agricultural yields to pharmaceutical discoveries. Recognizing these stakes, businesses are reevaluating their relationship with the living world.

Risks and Challenges

Failure to address biodiversity can trigger multiple forms of risk:

  • Operational disruption: Pollinator decline alone jeopardizes $577 billion in annual food production, while water scarcity interrupts manufacturing processes.
  • Regulatory pressure: The Kunming-Montreal Global Biodiversity Framework and emerging national mandates demand transparent nature-impact disclosures.
  • Reputational and market risk: Consumers and investors are increasingly shunning companies with weak biodiversity credentials, risking market share and capital access.
  • Physical asset exposure: Nearly half of the world’s largest firms hold assets in Key Biodiversity Areas, facing potential restrictions and remediation costs.

Despite these realities, just 16% of Europe’s top manufacturing and energy companies currently treat biodiversity as financially material, highlighting a critical gap in risk management.

Driving Value Through Nature-Positive Models

Shifting from a “do no harm” approach to a proactive nature-positive stance unlocks significant benefits. Experts estimate that nature-positive business models could unlock up to $10 trillion in annual value and support 395 million jobs by 2030.

Embracing biodiversity catalyzes innovation. Companies pioneering plant-based materials, biopharmaceuticals drawn from unique species, and ecosystem services markets gain competitive advantage while stabilizing supply chains against climate-related shocks.

  • Innovation and resilience: Cross-sector partnerships drive development of sustainable materials and circular product systems.
  • Growing investor interest: In 2023 alone, private finance for nature-based solutions surged to $23 billion, reflecting appetite for biodiversity-linked returns.
  • Brand differentiation: Organizations with robust nature strategies report stronger customer loyalty and premium pricing opportunities.

Leading Corporate Strategies in Action

Forward-looking companies are setting precedents in applying biodiversity principles across operations:

These case studies illustrate how strategic investment in nature can yield tangible returns, from cost savings to new revenue streams.

Implementing Biodiversity into Corporate Strategy

Embedding nature considerations requires robust frameworks and stakeholder collaboration. Leaders recommend a phased approach:

  • Map dependencies and impacts across the value chain to identify hotspots for action.
  • Set clear, time-bound targets aligned with global standards, such as the Science Based Targets Network for nature.
  • Invest in restoration projects, sustainable sourcing, and adoption of circular economy principles to reduce pressure on ecosystems.

Additionally, companies can deploy biodiversity-linked financial instruments—like green bonds tied to habitat restoration—to attract dedicated capital and share risk with investors.

Overcoming Barriers and Avoiding Greenwashing

While momentum builds, challenges remain. Fewer than 10% of businesses formally assess nature dependencies, and the risk of greenwashing has doubled since 2021. Organizations must ensure transparency and integrity by:

  • Publishing third-party verified disclosures through frameworks like the TNFD.
  • Engaging local communities in conservation to deliver social and ecological benefits.
  • Continuously monitoring and adjusting strategies based on measurable biodiversity outcomes.

Conclusion: Embedding Nature for Sustainable Growth

As ecosystems and economies become ever more intertwined, biodiversity stands out as a strategic imperative. Companies that proactively conserve and enhance nature not only mitigate risk but also forge new paths to long-term resilience and value creation.

By embedding biodiversity into core strategy—leveraging global frameworks, innovative finance, and cross-sector partnerships—businesses can help safeguard the planet while advancing profitability and stakeholder trust. The time to act is now: in protecting nature, we secure our shared future.

Giovanni Medeiros

About the Author: Giovanni Medeiros

Giovanni Medeiros